Teruntuk Nusantara is one of my key projects in 2024, it’s a campaign for a gold jewelry brand called Lavani. That time, Lavani collaborated with National Olympic Committees of Indonesia, played a role as their official jewelry sponsor for Tim Indonesia
The message was clear: every ounce of effort, every challenge faced, and every victory was Teruntuk Nusantara—for the nation. It was all about showing how Lavani and these athletes shared one goal: to making Indonesia proud.
Trust The Process
(Video Commercial)
One of the highlights was a video commercial called Trust the Process. The idea was simple but strong—showing the shared grit and determination of jewelry artisans and athletes, each chasing greatness in their own way for Indonesia. I worked on the creative ideation, teaming up with the creative and art director from concept to production, making sure every shot captured the heart and dedication behind the journey.
Teruntuk Nusantara
(Pop-Up at Senayan City)
We also launched a pop-up booth at Senayan City to showcase the Teruntuk Nusantara collection and a special pin designed for Indonesia’s Olympic team. The booth featured the Trust the Process video on loop, an Olympics schedule, and other campaign highlights. It was a physical celebration of the athletes’ journey, open throughout the Olympics.
Wrapping up
To extend the campaign’s reach, we ran digital activations, including an interview series with members of the Indonesian Olympic delegation and Putri Lavani. We capped it all off with an aftermovie, a tribute to both the athletes’ journey and Indonesian Independence Day, tying everything together in a powerful finale.
Shafira Portfolio 