ALL AT ONCE
Let me take you back to my very first creative event, “All at Once”—an event concept I crafted for Plaza Ambarrukmo’s annual beauty festival, Land of Beauty. Working with a team of talented creatives, I had the chance to shape the event’s creative direction from the ground up.
Our insight came straight from the heart of Gen-Z: concerns around sustainability, diversity, and redefining what beauty really means. The question we asked was simple but essential: “How can we tackle these issues?” It starts with knowing yourself. We believed that true solutions come when we explore who we are, expand our understanding, and then express ourselves fully. And so, we created “All at Once” as a space where beauty isn’t just about looking good but feeling seen and understood.
Activations
Unlike any other beauty event, Land of Beauty became a one-stop solution—a place for people to dive deeper, connect, and feel empowered to be the solution to their own beauty questions. We crafted each activation with that in mind. From color analysis and beauty talks to hands-on workshops, each experience was designed to help guests explore, expand, and express themselves. We even launched a “No Waste Out” program where attendees could trade in beauty empties for sustainable beauty combs. The goal was clear: to make everyone feel like they could step into their own beauty journey, all at once.
Shafira Portfolio 