Shafira Portfolio

Amero World: The Premiere was more than just an exhibition, it needed a story that big enough to carry Amero Jewellery brand across Indonesia, from Jakarta to Medan. The challenge was clear: how do you make a jewelry exhibition feel fresh, glamorous, and unforgettable? The answer lay in the silver screen, where fashion and jewelry have long shared the spotlight, with iconic moments turning rings and necklaces into lasting symbols of elegance, desire, and timeless style.

From there, we built Amero World: The Premiere . a year-long roadshow wrapped in the language of film and red-carpet glamour. I was there from the very beginning, shaping the name, building the concept, crafting every activations, and even help running the show on the day of each event. It wasn’t just about displaying jewelry, it was about creating an experience where every guest felt like they’d stepped into their own premiere moment.