Shafira Portfolio

“Majesty Is Yours” was my first big campaign of 2024, launching Morraine, a collection of gold jewelry from Amero Jewellery, with none other than Maia Estianty as the brand ambassador. I came into the project partway through—just as things were heating up—so while I missed out on the initial brainstorming, I took the reins for the pre-launch.

The mission was to make Morraine the talk of the town, especially for an audience of “sparkle-loving” moms who dream of a little elegance with an aristocratic touch. To do that, we brought in Maia’s soon-to-be daughter-in-law, Laura Moane, for an unexpected teaser. The result? Pure buzz. “Cincin Bunda Maia” became a trending topic, earning features in over 30 media outlets and gathering over a million impressions. This excitement paved the way for the campaign’s message: “Own Your Elegance with Morraine, Because the Majesty Is Yours.” as an invitation to embody timeless beauty

We also worked on a behind-the-scenes video that revealed the artistry and vision behind the collection. I shaped the storyline to highlight the craftsmanship while bringing the audience closer to the heart of the campaign. Together with the team, we wove the narrative through exclusive interviews with Maia Estianty, where she shared her personal connection to the collection, giving the campaign a more intimate and genuine touch.